Despite progress, leadership can still be isolating

It’s 2025 and we are still decades away from gender equality in business.

Women enter the workforce at the same rate as men, yet remain underrepresented at senior levels. Many women leaders continue to find themselves as the “only” or “one of a few” on their teams, which can lead to isolation, added pressure, and fewer spaces to process challenges openly.

Women’s Circles were created to change that experience.

In the natural and conscious products space, there is a powerful community of women leaders doing meaningful work. Our Circles bring that community together beyond company walls, offering a place to connect with peers, share real experiences, explore new ideas, and feel supported along the way. Participants consistently describe the Circles as grounding, energizing, and deeply affirming.

When women are supported, businesses thrive.

Women’s Circles are designed for women and non-binary leaders at the Director, VP, C-suite, or Founder level who are looking to expand their network and cultivate a broader, deeper sense of belonging. The program centers on building genuine relationships, trust, and a close circle of confidantes, while learning from one another and from thoughtfully selected guest speakers.

Rooted in OSC’s values and informed by our work with the JEDI Collaborative, Women’s Circles reflect research showing that women supported by other women leaders progress more quickly and sustainably. Cohorts are intentionally diverse across company size, geography, and lived experience. We actively welcome leaders from marginalized identities, including BIPOC, LGBTQ+, and disabled communities.

Who Should Apply

• Identity: You identify as a woman or non-binary
• Industry: You work in the natural, conscious products, food, or CPG space
• Career Level: Your role is defined as Founder, C-suite, Vice President, or Director
• Background: We strongly encourage applications from leaders from underrepresented backgrounds

We encourage you to apply especially if you are from an underrepresented Background.

What You’ll Experience

• A virtual peer-mentoring circle of 10–15 women who meet monthly for 1.5–2 hours over the course of a year.
• Experienced Circle Leaders focused on creating a psychologically safe environment for participants, building trust and strengthening bonds between members, and facilitating meaningful Circle sessions.
• Shared objectives and intentional relationship-building, including time to get to know one another and tap into the collective wisdom of the group.
• Periodic themed sessions designed to support your leadership and personal growth, such as:
  • Evolving from Flux to Flow: Intentionally Guiding Your Career
  • Unlocking Confidence & Calm in the Complexity of Life
  • Women on Boards
  • Have a Broader Social Impact with Your Personal Wealth
  • Women’s Health, Wellness and Longevity
  • Building Your Brand & Speaking Your Truth
• Optional in-person Happy Hour during Expo West.
• Optional monthly 1:1 pairings to deepen relationships, expand your network, and build ongoing support.

Meet Your Circle Leaders

Angi Rassi, Senior PNL Business Leader | Chief Growth Officer | Growth Accelerator | Innovator | Executive Coach

“I believe if you want to go fast, go alone, but if you want to go far you go together. I am on a mission to help women go farther in business and in life. And we will do it together. The way women have been accelerating change for generations.”

Angi is a growth accelerator, senior business leader, Chief Growth Officer, and executive coach passionate about helping women succeed in business and life. She has coached over 150+ high potential leaders at pivotal moments in their careers and has led peer mentoring circles for women for the past 15 years. She loves the community and connection circles create for women.

Angi has a passion for unleashing the potential in people, brands and companies. She has led businesses ranging in size from $25 Million to $5 Billion and has accelerated growth on all of them. Her leadership experiences range from General Mills, John B. Sanfilippo & Son and Red’s All Natural. Most recently she joined Post Consumer Brands as the Chief Growth Officer. Over her career she has actively led DEI, ESG, Employee Resource Groups and peer mentoring circles.

“I know what it is like to rise in the ranks of corporate America. I know what it is like to lead large teams at a high level in a Fortune 500 company. I know what it is like to lead small teams in a scrappy & lean entrepreneurial company. I know what it is like to be an “only”, “few” and a “many”. I know what it is like to do all of that while balancing the demands of 3 kids, 2 dogs, 2 cats and a working husband in a 2-career household where you both travel regularly. And I know that one of the key things helping me do it all well is the community of women that have supported and guided me throughout my career. You simply cannot do it alone and these circles are designed so that you don’t have to. Every woman needs a strong community that knows her, supports her, gives her positive energy, and helps her advance. We hope you join our community of women supporting women. It’s a special place.

Betsy Frost, CEO | CMO | Growth Accelerator | Innovator | Board Advisor | Mentor – Coach

Betsy is a purpose-driven marketing and P&L leader who combines CPG experience with an entrepreneurial mind-set to build businesses, brands, and big ideas. She drives growth through empathic & strategic brand building, differential sales partnerships, bold innovation and inspired, connected teams.

An entrepreneur at heart, Betsy has been working with small and large businesses across different growth stages from start-ups to turnarounds to develop business, marketing, and go-to-market strategies. She is currently the Chief Executive Officer at Q Mixers, a premium drink mixer company.

Prior to Q Mixers, Betsy served as CEO of Hoplark, an innovative hopped beverage company, President/CMO of DRY Soda and spent 14 years at General Mills running P&L and brand strategy for brands from Cheerios to Yoplait, ran a company-wide new product incubator launching new $100 MM platforms for the company and managed the portfolio of brands and products for the company for the Convenience and Foodservice channel. She also serves on the Board of Directors for Hoplark and is a strategic advisor for a number of start ups.

Betsy also has over 15 years of experience mentoring and advising women leaders. At General Mills, she co-led women’s mentor circles and had the privilege to lead the Women in Leadership group across the organization and has actively mentored over 100 people across different career stages to help individuals tap into their passion and potential to have more fun and impact at work. Today, she helps co-lead the One Step Closer Women’s Mentor Circles to help women leaders in the Natural Products space to accelerate the advancement of women leaders through connection and development.
Betsy was a Forte Fellow who got her MBA at the University of Virginia Darden School of Business and is an alum of Brown University where she double majored in geology and urban studies. She’s a proud mom to a creative 8 year old little girl who loves panda, art and soccer and currently serves on the Boards of the Minnesota Orchestra and Minnesota Children’s Theater.

Registration Details

Applications for 2025 Cohort are now closed

Format: This is an 11- month virtual program that meets once a month on Tuesdays for 1.5 – 2 hours.
Timeframe: April 2025 – February 2026