Founder & CEO GoodSAM PBC

Heather K. Terry is the Founder & CEO of GoodSAM PBC, a certified B-Corp. Her career history includes her role as co-founder of NibMor Chocolate, and leading the expansion of popular clean beauty and wellness brands including S.W. Basics, Pulp Pantry, GoodSAM Foods, Organic Bath Company, and more. Under her leadership, GoodSAM achieved B CORP certification in late 2022 and has won countless awards, including a coveted Anthem Award, for their ongoing dedication to sustainability and combating climate issues. She also guided the GoodSAM team as they launched a larger retail presence by landing on store shelves nationally at Sprouts & Erewhon, expanded key partnerships, and introduced more new products in order to make sustainable snacking and food more realistic for the average consumer.
For over a decade, Terry has been immersed in the complexities and nuances of the consumer-packaged goods, confection, and snacks vertical and has not only had her own businesses but has also had a hand in the success of several other female-owned companies in the CPG community. She has placed over 250 SKUs in grocery stores nationwide, within her career. Heather and GoodSAM are tireless advocates of farmers rights and quality of life, equity, inclusion, and diversity within the natural products and confectionary industries. The company believes in indigenous and small holder farmers and the amplification of their voices as we continue to develop climate and planetary solutions.
She attended the International Culinary Center with a focus in Pastry Arts and Chocolate. Before that she earned her MFA from Rutgers University and her Bachelor’s of Arts from Valparaiso University. She has been a highly-sought after advisor to many up-and-coming wellness products on a mission to land coveted spots on the shelves of national retailers like Whole Foods and Target.
Heather has also been a CPG mentor and angel investor, the author of ‘From Broadway to Wall Street, Cautionary Tales of an Unlikely Entrepreneur’, the host of the Scaling with Soul podcast (on hiatus), and a high profile speaker in the natural products industry (New Hope, Loyola, GoodHousekeeping, HowGood, Climate Collaborative and many more). Terry was recently named a Change-maker in the Inc. Magazine’s Female Fonders 200 List.