Rising Star Chapter
In 2017, we launched our second member group, the Rising Star Chapter. This membership is for emerging, mission-aligned, founders and CEO’s in the natural products industry. Together, we work through tough business and industry challenges with a carefully facilitated agenda that involves thoughtful evaluation and meaningful connection.
Interested in participating? Or know someone who might be a good fit? We are currently seeking the best and brightest sustainable product leaders committed to making a positive impact on our industry, people, and environment.
Interested in Joining?
FIND OUT MORECurrent Members
Funlayo Alabi
CEO & Founder, Shea Radiance
Funlayo Alabi co-founded Shea Radiance, a natural beauty brand dedicated to transforming hair, skin, thinking … and lives into something more beautiful than what it was before. She believes in the power of economic access and what can happen when women reach out to lift other women, regardless of their differences.
Her business was born out of the need to find a natural solution for her young children’s eczema-prone skin. That need sent her on a quest to her homeland of West Africa, where she rediscovered the healing properties of Shea butter. Not only did she find the missing ingredient for her skin and haircare products; she found a way to link her own journey of motherhood to that of women Shea producers in Africa. An integral part of Shea Radiance is to empower the 16 million African women who are picking and processing Shea nuts and butter, and connect them with women around the world who benefit from their artisan craftsmanship.
Funlayo spent a decade working in healthcare as a business analyst and software developer while she created the Shea Radiance brand in her free time. She spent nearly a decade working on all-natural product formulations for Shea Radiance, with the objective of perfecting a high-percentage of shea butter formulation.
Funlayo is a global business leader who speaks domestically and internationally on matters of international business, market and economic access for African women, Africa’s agricultural sector and Shea butter. Her speaker credentials include HBA Global, USAID, Global Shea Alliance conferences and domestic academia. Funlayo serves as the Chair of the Global Shea Alliance Sustainability Working Group where she is responsible for leading change to ensure the next generation of business values the input of the women whose labor is so instrumental to the industry. Funlayo holds a B.A. in International Business from Howard University and an M.B.A. from Regent University.
About Shea Radiance
Shea Radiance was founded in 2008 by Funlayo Alabi on the premise that women need to care for themselves and each other. Shea Radiance crafts artisanal skincare and haircare products that are all-natural with the purest, small-batch, women-sourced shea butter from West Africa as a primary ingredient. Shea Radiance promotes the power of community and empowerment for women around the globe. For more about the Shea Radiance story, please visit http://www.shearadiance.com.
Rachel Budde
Herbalist, Founder & Owner, Fat and the Moon
Rachel Budde is the herbalist and founder of Fat and the Moon, a company that provides handcrafted, herbal body care products to those seeking to imbue their daily regimes with more intention and botanical benefit.
Continuing a legacy of herbalists and natural healers, Rachel sees external herbal medicine as a gateway for profound realizations of the efficacy of plant medicine. Along with her studies of herbalism with teachers William Morris, Aviva Romm MD and herbalist Joshua Muscat, Rachel is also trained in the somatic psychotherapeutic method, Hakomi. She has also been trained in the ceremonial practices of the Mazatec tradition, from Huautla, Mexico.
For the last six years, Rachel has explored her Slovenian heritage as it relates to Slovene traditions of herbal medicine and has been guided by her mentor, ethnobotanist Kathleen Harrison. She has traveled to Slovenia and spent time interviewing her family as well as her Slovenian colleagues in ethnobotany, herbalism, folk tradition and ethnography. Her research will culminate in a book.
About Fat and the Moon
Fat and the Moon’s mission is to create a thriving culture of Self Care that goes far beyond the superficial understanding of that term to tap the true source of wellbeing which exists in social and ecosystemic harmony. Our products are a reflection of our values, and we are committed to the ongoing journey of sustainable, organic and local ingredients and low waste packaging. We are committed to working with organizations and projects, in our local and network community, to bolster efforts for environmental, and social justice. By creating a culture, of which our potions are the medium, we aim to inspire a devoted following in the reclamation of their inherent worth through the act of care.
Lisa Curtis
CEO & Co-Founder, Kuli Kuli Foods
Lisa Curtis is the Founder & CEO of Kuli Kuli. Kuli Kuli is America’s leading moringa company with the highest quality moringa on the market. Moringa is more nutritious than kale and provides a complete plant protein. Over 60% of Americans say incorporating more vegetables into their diet is their #1 priority but only 4% of Americans are getting our recommended serving of veggies per day. Kuli Kuli’s delicious Moringa Superfood Bars, Pure Moringa Powder and Moringa Green Energy Shots make it easy for Americans to get their greens on the go while planting moringa trees and supporting women farmers worldwide.
Lisa began working on Kuli Kuli while in the Peace Corps in Niger, West Africa. As a volunteer in her village’s health center, she gained a first-hand understanding of the common nutritional challenges faced in West African villages and how moringa can play a role in helping to address those challenges while providing Americans with a healthy new superfood. Prior to Kuli Kuli, Lisa served as the Communications Director at Solar Mosaic, wrote political briefings for President Obama in the White House and worked at an impact investment firm in India.
Alec Jaffe
CEO & Founder, Alec's Ice Cream
Alec Jaffe is the founder and CEO of Alec’s Ice Cream, the world’s first and only certified organic regenerative ice cream. Made with gut-friendly A2 dairy and award-winning flavors, Alec’s is redefining the ice cream category. A lifelong ice cream maker with roots in sustainable agriculture, Alec Jaffe was inspired to show that an ice cream be better for you and the planet and taste amazing. Alec holds a Business Administration degree from USC where he was a member of the Division I football team.
Emily Griffith
CEO & Founder, Lil Bucks
Tucker Garrison
CEO & Co-Founder, Imlak’esh Organics
An avid permaculture practitioner, surfer, global traveler, and eco-social entrepreneur, Tucker co-founded Imlak’esh Organics in 2012. Imlak’esh Organics is a sustainable, intentional company that specializes in the import and distribution of superfoods ethically sourced from small-scale organic farmers around the world. In his previous roles, Tucker has run a small engine repair business, managed a 40 acre organic avocado, and was an elementary school teacher.
Tucker grew up amongst the wending intertidal waterways of Charleston, SC, but found his home amidst the sunshine and waves of the California coast. He graduated from UC Santa Barbara with a BA in Neotribal Studies; an interdisciplinary approach, asking and experiencing, What does it mean to be indigenous in the world today? He has lived amongst indigenous communities in Bali, New Zealand, Solomon Islands, amongst the Maya of Guatemala, and the Shipibo of the Peruvian Amazon. He’s driven by a passion to synergize the wisdom of ancient civilizations with modern humanity to foster a healthy, thriving Earth.
Maddie Hamann
Co-founder & Director of Marketing PACHA
Adam Hiner
Co-founder & CEO PACHA
Patrick Johnson
Co-founder & COO Ziba Foods
Before co-founding Ziba Foods, Patrick had ten years of experience in International Distribution with Cummins Inc., a US-based Fortune 150 Multinational, focused on business development, sales and aftermarket support of Cummins products across the Middle East and Africa. In addition, Patrick has led distribution company valuations, negotiations and integrations of joint venture alliances and corporate acquisitions in Angola, Egypt, Qatar, Saudi Arabia, Kuwait, Malaysia, Indonesia, and Colombia. Patrick holds a B.A. in Philosophy from the University of Notre Dame, an MBA in International Business and an M.A. in International Economic Affairs, with Honors, from the George Washington University. He is also a former United States Peace Corps Volunteer in Niger.
Kyle Koehler
CEO & Co-Founder, Wildway
Kyle is the co-founder and CEO of Wildway, a breakfast and snack food brand whose mission is to connect climate health to human health through regenerative organic supply chains, direct farmer relationships, and a focus on circularity and nature-positive outcomes for people and the planet.
Kate Linforth
Founder & CEO, Essential Oxygen
Alex McIntosh
CEO & Founder Thrive Natural Care
Alex is co-founder and CEO of Thrive Natural Care. Thrive sells skincare that regenerates your skin, our planet, and farmer communities. Since 2013, Thrive’s teamof American and Costa Rican entrepreneurs, farmers and scientists have produced award-winning skin/suncare products, powered by new-to-market superplant botanicals. Thrive’s pioneering regenerative business model boosts the potency and purity of its skincare, while restoring degraded ecosystems and communities. Thrive’s growth and success over the past several years has achieved Top 1% Seller Status on Amazon.com, attracted national media such as NYT Wirecutter, Allure, InStyle, USA Today, Forbes and others; and investors from Burt’s Bees, Nestlé, Conservational International, Unilever, and the NBA.
Prior to Thrive, Alex was the founding Director of Sustainability & Corporate Citizenship at Nestlé Waters North America, the $4B division of the world's largest consumer water
company. Prior to Nestlé, Alex was Director of Philanthropy at The Nature Conservancy, where he helped raise a record $75MM in private capital for two of the largest conservation projects in the organization’s history, and increased annual giving revenue 1,250% over four years. Alex’s other environmental contributions include co-development of an ecotourism business/funding model for Gabon’s president and WCS, creation of a five-year business plan for Big Bend National Park, and publication of a field guide to birds.
Alex earned his B.A. with academic honors at Duke University, and a master’s degree in environmental management from Yale University. He lives with his husband and adventure-loving dog in San Francisco, CA.
Jordan Moncharmont
CTO & Co-Founder, Kuli Kuli Foods
Jordan keeps Kuli Kuli running smoothly, leading its tech, finance, and legal teams. A software engineer by training, Jordan founded Kuli Kuli with Lisa to foster the positive feedback loop offered by the moringa tree, one of the most nutritious plants on the planet. Jordan has always been interested in how communities and technology interact to solve the world’s problems.
Prior to joining Kuli Kuli, Jordan designed and implemented the online systems for Tesla’s cars, one of the largest internet-of-things deployments in the world with over 30 million connected sensors. He also served as a software engineer at Facebook from 2005 – 2010, where he learned how to scale a company quickly.
Jordan loves Kuli Kuli’s Energizing Moringa Tea.
Kelly Perkins
Founder & CEO Spinster Sisters Co
Driven by a passion for sustainability and a deep-rooted commitment to environmental stewardship, Kelly Perkins is the visionary force behind Spinster Sisters Co., a pioneering brand in the realm of natural, water-free, and plastic-free personal care products. With a fervent belief in the power of nature and a dedication to ethical sourcing, Kelly has spearheaded the creation of a diverse range of plant-based formulations that prioritize both efficacy and eco-consciousness.
Armed with a mission to revolutionize the beauty industry’s approach to sustainability, Kelly has tirelessly championed the cause of reducing environmental impact, one product at a time. Through relentless innovation and unwavering dedication, Kelly has established Spinster Sisters Co. as a beacon of sustainability, setting new standards for the industry to follow.
The beauty and personal care industry generates a staggering 120 billion units of plastic packaging each year. Committed to minimizing our ecological footprint, Spinster Sisters Co. utilizes home compostable packaging, reflecting Kelly’s unwavering dedication to environmental responsibility. As a women-owned enterprise, Spinster Sisters Co. also embodies Kelly’s commitment to empowering women in business, fostering inclusivity, and driving positive social change.
Moreover, Kelly’s leadership has led Spinster Sisters Co. to earn B Corp certification, further solidifying the company’s dedication to meeting the highest standards of social and environmental performance, transparency, and accountability.
With a background rooted in a deep reverence for the natural world and a keen understanding of the pressing need for change, Kelly continues to lead Spinster Sisters Co. with a blend of creativity, integrity, and unwavering determination. As a trailblazer in the sustainable beauty movement, Kelly remains steadfast in the pursuit of a greener, more sustainable future for all.
About Spinster Sisters Co.
Spinster Sisters Co., is a conscious skincare brand founded in 2012, and headquartered in Golden, Colorado. We are a Women-Owned and B Corp Certified business and consciously craft all of our skin, hair, and bath made with premium, plant-based ingredients, with a focus on plastic-free packaging, sustainability, and safe, effective products.
Michelle Pusateri
CEO & Founder, Nana Joes
In 2010 Michelle began learning to surf and craved a bowl of organic, crunchy, healthy, and gluten free granola after a long surf session. Feeling discouraged by the Gluten Free options in the stores she set out to make my own. What started as a way to sustain her surfing habit turned into feeding friends and family and eventually the whole neighborhood. Michelle knew Nana Joes Granola had the potential for more seeing the lack of healthy options and whole food ingredients on grocery store shelves. From inception her goal has been to provide livable wage jobs in San Francisco and to create epic granola that not only sustains you through long runs or surf sessions but positively impacts the community around us. Michelle still believes in Community Before Profit and is an active member in her community.
Philip Richardson
COO & Co-Founder, Imlak’esh Organics
Heather K. Terry
Founder & CEO GoodSAM PBC
Heather K. Terry is the Founder & CEO of GoodSAM PBC, a certified B-Corp. Her career history includes her role as co-founder of NibMor Chocolate, and leading the expansion of popular clean beauty and wellness brands including S.W. Basics, Pulp Pantry, GoodSAM Foods, Organic Bath Company, and more. Under her leadership, GoodSAM achieved B CORP certification in late 2022 and has won countless awards, including a coveted Anthem Award, for their ongoing dedication to sustainability and combating climate issues. She also guided the GoodSAM team as they launched a larger retail presence by landing on store shelves nationally at Sprouts & Erewhon, expanded key partnerships, and introduced more new products in order to make sustainable snacking and food more realistic for the average consumer.
For over a decade, Terry has been immersed in the complexities and nuances of the consumer-packaged goods, confection, and snacks vertical and has not only had her own businesses but has also had a hand in the success of several other female-owned companies in the CPG community. She has placed over 250 SKUs in grocery stores nationwide, within her career. Heather and GoodSAM are tireless advocates of farmers rights and quality of life, equity, inclusion, and diversity within the natural products and confectionary industries. The company believes in indigenous and small holder farmers and the amplification of their voices as we continue to develop climate and planetary solutions.
She attended the International Culinary Center with a focus in Pastry Arts and Chocolate. Before that she earned her MFA from Rutgers University and her Bachelor’s of Arts from Valparaiso University. She has been a highly-sought after advisor to many up-and-coming wellness products on a mission to land coveted spots on the shelves of national retailers like Whole Foods and Target.
Heather has also been a CPG mentor and angel investor, the author of ‘From Broadway to Wall Street, Cautionary Tales of an Unlikely Entrepreneur’, the host of the Scaling with Soul podcast (on hiatus), and a high profile speaker in the natural products industry (New Hope, Loyola, GoodHousekeeping, HowGood, Climate Collaborative and many more). Terry was recently named a Change-maker in the Inc. Magazine’s Female Fonders 200 List.
Raffi Vartanian
Co-founder & CEO Ziba Foods
Raffi has worked in the raw materials and logistics sector since 2002. In 2009, he began work in Afghanistan on the development of the dry fruit and nut industry to clean, sort, grade and process high quality products and facilitate the trade between Afghanistan and retailers in the United Arab Emirates and India. He has lived and worked in various ports across Southern Africa handling port operations, inward freight and vessel chartering for bulk and containerized raw materials and agricultural products. Raffi is from New York, of Armenian-Lebanese descent, and holds a B.A. in Economics and International Relations from Cornell University.
Wesley Wang
CEO of Hoptonic
Wes had 10+ years in finance before establishing himself in the food and beverage world. He co-founded Paramo Coffee and Perennial Restaurant Group, both known for their sustainable practices. He helped found Planet FWD’s food division, which resulted in the sales of Moonshot Crackers to Patagonia Provisions. Now, he’s driving innovation at Hoptonic.
About Hoptonic:
Hoptonic, the sparkling drink with a difference, was founded by two friends who shared a passion for sustainability and exceptional home-brewed teas. Their mission was to create a guilt-free beverage that had no calories, sugar, or artificial sweeteners while delivering an amazing taste experience. By carefully selecting the finest natural ingredients, Hoptonic has become the go-to choice for health-conscious consumers looking for a refreshing and flavorful drink that does not compromise on taste or quality. Learn more at https://www.hoptonictea.com/