New Documentary Inspiring Consumers to Shop Smarter for the Planet, Debuts on Earth Day

March 26, 2021 by Michael Anzalone

Announcements, OSC News and Events

Seeding Change PosterSeeding Change explores how businesses are working to create positive change

This Earth Day, Sambazon, the first company to bring açaí products to the marketplace, is proud to publicly debut Seeding Change, an award-winning, thought-provoking documentary that gives an inside look into how large corporations affect climate change, inspiring consumers to shop smarter. Directed by renowned filmmaker Richard Yelland, the film takes a first-hand look at mission-based businesses that are working to fight poverty through Fair Trade job creation, protect the biodiversity of the Amazon Rainforest and regenerate topsoil through organic and sustainable agriculture. Seeding Change will premiere on April 22, 2021through a variety of video on demand platforms.

Making this film led me on an incredible journey, documenting every step these companies are taking to not only minimize the effects of climate change, but also improve human life around the world. You can’t truly understand the milestones a mission-based business is making until you see it first-hand.”

— Richard Yelland, Director

With the increasing frequency of natural disasters, temperatures rising, and indigenous communities at risk, Seeding Change challenges shoppers to pay more attention to the way they interact with our planet, starting with what’s on their shopping list. While there isn’t one solution to climate change, the corporations within the film are taking the first steps to show their consumers that they too are part of the puzzle, and they too can make a difference. By making the choice to buy from socially responsible businesses, they are sending a message to the world’s largest distributors that it’s time for change, environmentally, socially and economically.

Seeding Change is brought to life by social entrepreneurs and environmental activists sharing howthey have built their businesses by putting the planet and people first whether it’s reinventing their supply chains, creating safe work environments or implementing sustainable farming practices. Key players within the film include:

By working with RoCo Films, the leading distributor of documentary films, Seeding Change will be brought to the forefront of university curriculums as well as distributed through a partnership with Net Impact, a non-profit organization for students interested in businesses that support social and environmental causes, to create a Seeding Change mentorship program for its 200k+ members.

As a mission-driven documentary distribution company, we believe we can make an impact in the way businesses are conceived and operated in the future, by reaching business students now. The combination of brands involved with this effort, storytelling and our relationships with universities will give rise to invaluable learning.”

— Annie Roney, Founder of RoCo Films

Our hopes in creating Seeding Change were to educate consumers about how their purchases directly affect the planet we live on. Through this film, and with the help of our partners, we are asking them to find companies that are working towards a more sustainable way of life.”

— Jeremy Black, Co-Founder of Sambazon

To view the trailer and watch Seeding Change when it premiers on April 22, visit Join the conversation by using #IVoteWithMyDollar.