OSC welcomes it’s newest member, Katlin Smith, CEO & Founder of Simple Mills

February 24, 2021 by Michael Anzalone

OSC News and Events

Katlin Mills is the founder and CEO of Simple Mills.

Kristen Uroda for NPR

In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen.

A buyer at a nearby Whole Foods agreed to sell Katlin’s muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated.

8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it’s available in 28,000 stores and does roughly $100M in annual revenue.

Original poste featured at https://www.npr.org/2021/02/12/967337497/simple-mills-katlin-smith