Member Spotlight: Maddie Hamann, Co-founder / Director of Marketing at PACHA

Member Spotlight: Maddie Hamann, Co-founder / Director of Marketing at PACHA, takes five to reflect on 5 simple questions. Enjoy!

OSC: Where do you call home (hometown or wherever you feel most at home)?
MH: San Diego

OSC: What’s one thing most people don’t know about you?
MH: I’m a singer! I actually conduct an all-levels choir seasonally in San Diego.

OSC: What part of your work gives you the most energy right now?
MH: Thinking about innovative ways to connect with our core customer base.

OSC: What’s a favorite childhood memory, funny or formative, that helped shape your path?
MH: My dad is a big gardener and studied horticulture in school. He used to take us on nature walks in Ohio when we were little, which I honestly didn’t love as a fidgety six-year-old, but all of that time spent in the woods definitely impressed upon me a deep love for the natural world and for being in right relationship with it.

OSC: What’s something you’re fired up about that needs a whole new way of thinking?
MH: The way we fund “good” food companies. I’ve heard people talk about how stage 3 capitalism is about taking care of all stakeholders, but it still feels very much like shareholder interest to drive large, rapid payoff is still in the driver’s seat. Building a company that takes care of the land, the farmers, the employees, and the health of consumers doesn’t happen overnight. Food companies could be vehicles to drive change in our food system that would benefit everyone, but for that to happen we actually need patient capital, investors who back a mission because they believe in it, not because a spreadsheet promises a 10x by next year. I also think we need more people investing directly in the food they eat, and better ways to do that.

About PACHA
PACHA makes 2-ingredient, wild-fermented, gluten-free sourdough bread, real food, made simple, available at Whole Foods, Sprouts, and natural independent retailers nationwide.